Toyota - "Toyota - A SIRIOUS safety message"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Suécia

28257

Titulo	Toyota - A SIRIOUS safety message
Agência	Saatchi & Saatchi
Campanha	A Sirious safety message
Anunciante	Toyota Motor Corporation
Marca	Toyota
Data da primeira Transmissão/Publicação	2015 / 7
Sector Empresarial	Automotor
História	The new radio ad, which aims to eliminate distraction from safe driving - has a conversation with the phone via the ‘Hey Siri’ function (a feature only introduced a few months ago) to turn the airplane mode on, as long the phone is plugged in
Problema	The campaign aims to tackle a problem on Swedish roads - mobile phone use in cars. In fact it’s a current problem across the world. For example, one in four accidents are caused by mobile phone use in the USA and Great Britain. Previous Government and media campaigns have tried to discourage drivers from using their phone whilst driving, but the ping of a text is far too tempting for some, so the best thing is to turn the phone off!
Tipo de Mídia	Case Study
Comprimento	107 seconds
Director executivo criativo	Jason Mendes
Director de publicidade	Jan Casserlöv
Director criativo	Regner Lotz
Equipa criativa	Casper Christensen
Equipa criativa	Rene Schultz
Diretor dos Negócios	Annette Piilgaard
Director de contas	Charlotta Tibbelin
Account Manager	Diana Wellendorf
Realizador	Patrik Gyllström
Editor	Patrik Gyllström
Produtor executivo	Rikard Åström
Producer	Cathrin Holmqvist
Associate Copywriter	Jacob Norremark
Director associado de arte	Stefan Arnoldus