Toby Talbot
Chief Creative Officer at Saatchi & Saatchi
Auckland, Nova Zelândia
TituloDinner Makes Families
Agência
Campanha Families Make Dinner, Dinner Makes Families
Anunciante My Food Bag
Marca My Food Bag
Data da primeira Transmissão/Publicação 2018 / 7
Sector Empresarial Serviços domésticos e públicos
Filosofia My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message - Russell the Brussels Sprout. The campaign launched with the first 60" in cinemas and the 60" TVC went live last night, with 30" spots across the following weeks, along with supporting online and digital content including an interactive digital storybook for children. Each week an AR enabled sticker in deliveries releases a new chapter of audio that takes Russell and his friends on their adventures. Russell the animated Brussels Sprout character was created by Assembly.
Tipo de Mídia Televisão e Cinema
Comprimento
Marketing Manager
Chief Marketing Officer (CMO)
Chief Creative Officer
Media Agency
Production Company
Director
Producer
Music Company
Composer
Music Producer
Animation Company

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