The Sydney Opera House - "Sydney Opera House: #comeonin"

DDB Sydney

DDB Sydney Ultimo, Austrália

6625

Titulo	Sydney Opera House: #comeonin
Agência	DDB Sydney
Campanha	Sydney Opera House: #comeonin
Anunciante	The Sydney Opera House
Marca	The Sydney Opera House
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Festivais, museus
História	The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So we turned photos into real-time invitations. Custom software using computer vision and geo-location helped us find photos of the iconic sails on Instagram. An on-site response team filmed and posted personalised video invites in real-time inviting users to #comeonin for unique experiences. Hundreds of photos were turned into private wardrobe tours, sound checks, acrobatic lessons and more, leading to over 5 million people seeing a new side to the Sydney Opera House, the inside.
Tipo de Mídia	Interatividade
Comprimento	120 seconds
Chief Creative Officer	Toby Talbot
Creative Partner	Peter Galmes
Director of Creative Technology	Shaun O'Connor
Director de arte	Trong Ronakiat
Redator	Shane Geffen
Produtor executivo	Sora Nobari