Guillermo Vega
Chief Creative Officer (CCO) at saatchi & saatchi
London, Reino Unido
TituloWhat We Do Next - This Generation
Agência
Campanha What We Do Next
Anunciante Deutsche Telekom AG
Marca Deutsche Telekom
Data da primeira Transmissão/Publicação 2020 / 8
Sector Empresarial Serviços de telecomunicações
História The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell.
 
In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.
Tipo de Mídia Interatividade
Comprimento
Mercado Estados Unidos, Polônia
Trilha sonora ‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell
Produção de som
Chief Brand Officer
Vice President (VP)
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Global Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Redator
Redator
Director de arte
Creative Producer
Produtor da agência
Produtor da agência
Head Of Planning
Planning Partner
Senior Planner
Client Services Director
Business Leader
Director de contas
Account Manager
Design Lead
Designer
Fotógrafo
Produtora
Produtor
Produtor executivo
PM
Costume
Production Service Company
Produtor de linha
Designer de produção
Production Service Company
Produtor de linha
Designer de produção
Realizador
Director de fotografia
Sound Designer
Pós produção
Post-production Producer
Colorist
Pós produção
Post-production Producer
Editor
Som
Talent Management
Talent Management
Talento
Talent Manager
Talent Manager
Talent Manager
Talent Creative Direction
Talent Creative Direction
Hair
Make-Up Artist
Wardrobe Stylist
Stylist Assistant
Influencer Management
Campaign Manager
Account Manager
Senior Key Account Manager
Campaign Manager
Senior Key Account Manager
PR Agency
PR Business Director
PR Account Manager
PR Senior Account Manager
PR Junior Strategist
PR Account Executive

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