| Titulo | Ghost Stories |
| Agência | Ogilvy India |
| Campanha | Ghost Stories |
| Anunciante | Pidilite Industries Limited |
| Marca | Fevicol |
| Data da primeira Transmissão/Publicação | 2018 / 7 |
| Sector Empresarial | Tintas, protetores de madeira, pincéis, adesivos |
| História | Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives. Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds. Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Chief Creative Officer | Sonal Dabral |
| Chief Creative Officer | Kainaz Karmakar |
| Chief Creative Officer | Harshad Rajadhyaksha |
| Chief Creative Officer | Sukesh Nayak |
| Group Creative Director | Amitabh Agnihotri |
| Director criativo | Karunasagar Sridharan |
| Redator | Karunasagar Sridharan |
| Produtora | Shankh Studio |
| Producer | Manohar Nayak |
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