Thomas Stern
Creative Director at agence W
Paris, França
TituloPearl
Titulo (língua original)Perle
Agência
Campanha Initial - Boucheron
Anunciante Boucheron
Marca Initial
Data da primeira Transmissão/Publicação 2000 / 9
Produto Perfume Initial
Produto (língua original) Parfum Initial
Sector Empresarial Perfumes
Legenda Initial, Pearl Perfume
Legenda (língua original) Initial, le parfum perle
História A woman breaks her pearl necklace. A man is spying her. The pearls are spreading on the stairs. The man picks up one that changes itself into a perfume. At this time, the woman calls him and cries. "Initial, Pearl Perfume."
História (língua original) Une femme rompt violemment son collier de perles. Un homme la guette. Les perles se répandent le long de l'escalier que l'homme a emprunté. Il en ramasse une dans le lit de perles gisantes. Elle se transforme en parfum. A cet instant la femme rappèle sensuellement l'homme et l'accueille avec une larme de bonheur. "Initial, le parfum perle"
Filosofia Launch the third generation of "Jewels perfumes" Boucheron, Pearl Perfume Initial (after Ring perfume and Jaïpur bracelet perfume), associating its feminine values, sensuality and charm: "a woman cries tears of pleasure that decorates her.
Filosofia (língua original) Lancer la troisième génération de "parfum bijoux" Boucheron, le parfum perle Initial (après le parfum bague et le parfum bracelet Jaïpur), en lui associant des valeurs de féminité, de sensualité et de séduction : "une femme pleure des larmes de plaisir qui la parent".
Problema 1. To make emerge a new jewel perfume in the crowded universe of selected perfumes.
2. To contribuate to the modernism and Boucheron opening towards new targets.
Problema (língua original) 1. Volonté de faire émerger un nouveau parfum de joaillier dans l'univers surencombré des parfums sélectifs.

2. Contribuer à la modernisation et à l'ouverture de Boucheron vers de nouvelles cibles.
Tipo de Mídia Cinema
Comprimento
Mercado França
Director criativo
Redator
Director de arte
Produtora
Realizador
Producer
Produtor da agência
Produtora

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