Vincent Leclabart
Chairman at AUSTRALIEGAD
Paris, França
TituloAmélie
Agência
Campanha Amélie
Anunciante ENGIE
Marca Gaz de France
Data da primeira Transmissão/Publicação 2006 / 6
Sector Empresarial Comunicação institucional
Legenda A long-lasting energy between us
Legenda (língua original) Une énergie durable entre nous
História The Australie Agency made this film around the emotions felt by the tennis player during her trainings and competitions. It has been shot in a truth spirit, without any scenario or any scenes, by looking on the field images expressing Amélie's humanity and sensibility. This enables to express a true emotional wealth different from tennis games. Amélie Mauresmo, in off screen voice, explains the reliance relationship which binds her to Gaz de France from her very beginnings until her first world place.
História (língua original) L’agence Australie a conçu ce film autour des émotions que la joueuse ressent à l’entraînement et lors des compétitions. Il a été tourné dans un esprit de vérité, sans scénarisation ni fabrication de scènes, en allant chercher sur le terrain les images exprimant l'humanité et la sensibilité d'Amélie. Ceci permet d'exprimer une véritable richesse émotionnelle de la sportive, à l'opposé des représentations habituelles du genre. En voix off, Amélie Mauresmo explique la relation de confiance qui l’unit à Gaz de France depuis ses débuts jusqu’à sa place de numéro 1 mondiale.
Problema A year before the whole opening of the market, Gaz de France gives value to the durability of their commitments with their clients, this is a major trump that the coming competitors won't be able to stake out.
Problema (língua original) Un an avant l’ouverture total du marché de l’énergie, Gaz de France valorise la pérennité de ses engagements vis-à-vis de ses clients, atout décisif que ne pourront pas revendiquer ses futurs concurrents.
Tipo de Mídia Televisão e Cinema
Comprimento
Account Manager Jérôme Leclabart
Account Manager
Account Manager
Director de publicidade
Director de publicidade
Director de publicidade
Director criativo
Redator
Realizador
Produtora
Production Manager
Produtor da agência
Compositor
Compositor

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