Walid Kanaan
Chief Creative Officer at TBWA\RAAD
Dubai, Emirados Árabes Unidos
TituloTwo London
Agência
Campanha The World is Tricky
Anunciante Mashreq Bank
Marca Mashreq Bank
Data da primeira Transmissão/Publicação 2020 / 2
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Legenda In case your luggage goes to the wrong one
História Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance.

Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
Tipo de Mídia Imprensa e publicações
Criativo / Direção de arte
Creative / Copywriter
Criativo / Direção de arte
Director executivo criativo
Director executivo criativo
Chief Creative Officer

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