Walid Kanaan
Chief Creative Officer at TBWA\RAAD
Dubai, Emirados Árabes Unidos
TituloThe Al Mouwalled's
Agência
Campanha The Abou Khalaf's
Anunciante Connect
Marca Connect Unlimited
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Serviços de telecomunicações
Filosofia The Abou Khalaf's get ready for a family portrait picture, as we slowly discover they are a huge family with 15 kids. Lebanese urbanites often joke about their rural cousins having larger families because they have little else to do but procreate. And the facts support that, since according to the National Center for Statistics, access to the internet is one of the major contributing factors to the growing gap between rural and urban birth rates in Lebanon. Women living in big cities average 2.1 children, while those living in more remote areas are double the national average. Since Connect is the country’s leading wireless broadband provider, we wanted to bring this insight to life with a pinch of local humor and within an irreverent, documentary-like format. We’ve also played with the family names on each layout: “Al Mouwalled” (The Generator) and “Abou Khalaf” (Father Of All Successors), both hint at an inexhaustible capacity to have children.
Tipo de Mídia Imprensa e publicações
Comprimento
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Art Director \ ACD
Redator
Director de arte
Agency Producer
Chefe de produção
Creative Services Managers
Creative Services Managers
Corporate Communications Director
Director
DOP
Executive producer
Grading
Editor
Audio
Locations
Fotógrafo

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