Titulo | The Last Harlem Shake |
Agência | TBWA\RAAD |
Campanha | The Ice Bucket Challenge |
Anunciante | Connect |
Marca | Connect |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | Fornecedores de serviços de internet (ISPs) |
História | Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Walid Kanaan |
Director executivo criativo | Fouad Abdel Malak |
Director criativo | Manuel Bordé |
Director criativo | Krix Berberian |
Director de arte | Oswaldo Sa |
Produtora | Focus Films |
Produtor | Julien Masri |
Realizador | Jad Aouad |
Planeador estratégico | Ali Cheikhali |