Titulo | Pedestrian Bridge |
Agência | Impact BBDO |
Campanha | LBCI CSR |
Anunciante | LBCI |
Marca | Cheyek Halak CSR |
Posted | Março 2012 |
Sector Empresarial | Segurança rodoviária |
Filosofia | CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a CSR campaign aimed at creating awareness and influencing behaviors for social change. The 360 campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report dangerous behaviors for a better Lebanon. Starting with the traffic theme, this TVC highlights with humor the irresponsible behaviors of most pedestrians while crossing the highway. The heartbeat of this campaign lies online, and each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law. |
Tipo de Mídia | Televisão e Cinema |
Regional Executive Creative Director | Walid Kanaan |
Head of Content | Omar Sadek |
Digital Account Manager | Jocelyne Tawk |
Head of Design | Davar Azarbeygui |
Head of TV Production | Omar Frangieh |
TV Producer | Rawad Keyrouz |
Account Executive | Nayla Kheireddine |
Senior copywriter | Miriam Jbeily |
Copywriter | Marie-Noelle de Chadarevian |
Copywriter | Chris Jabre |
Senior Art Director | Nay Abou-Chahla |
Chairman & CEO MENA / Pakistan | Dani Richa |