|Titulo||Come Back As You Are|
|Titulo (língua original)||(Re)venez comme vous êtes|
|Campanha||Come Back As You Are|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Restaurantes e comida rápida|
|História||On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’.|
|Tipo de Mídia||Televisão|
|Director executivo criativo||Alexander Kalchev|
|Director criativo||Mélanie Pennec|
|Account Management||Paul Ducré|
|Account Management||Julie Garguillo|
|Account Management||Coralie Bouillier|
|Account Management||Cécile Malvache|
|Director de publicidade||Xavier Royaux|
|Director de publicidade||Anne LAINE|
|Director de publicidade||Leïla Abdallaoui|
|Director de publicidade||Head of TV Production|
|Production Manager||Camille Havard Bourdon|
|Pós produção||Sébastien Gros|
|Produtor de som||Guillaume Le Guen|
|Social Media Manager||Sébastien Balondrade|
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