Xavier Royaux
SVP Chief Marketing Officer at McDonald's France
Paris, França
TituloMcDelivery 4
Agência
Campanha McDelivery - Pluie
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
História The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery.
Tipo de Mídia Imprensa e publicações
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Fotógrafo
Art Buyer

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