Maxi Jac - "The Ghost"

Dassas & Co Paris, França

6796

Titulo	The Ghost
Titulo (língua original)	Le Fantôme
Agência	Dassas & Co
Campanha	The Ghost
Anunciante	Jacquet
Marca	Maxi Jac
Posted	Abril 2001
Produto	Maxi Jac
Sector Empresarial	Biscoitos, pão, bolachas
História	It makes more than one century that Philibert Jacquet doesn't work anymore but his spirit is still here, he watches over to satisfy his clients.
História (língua original)	Ca fait plus d'un siècle que Philibert Jacquet ne met plus la main à la pâte, mais son esprit est toujours là, il veille à satisfaire ses clients.
Filosofia	- Concentrate all the efforts on one brand only organizing Duroi progressive removal. - finalization of a federator code of all the products : Philibert Jacquet's fantom concept.
Filosofia (língua original)	- Concentrer tous les efforts sur une seule marque en organisant la suppression progressive de la marque Duroi. - Mise au point d'un code fédérateur de l'ensemble des produits : le concept du fantôme de Philibert Jacquet.
Problema	Bread market is very competitive. Jacquet's sales drop. Limagrain forces are divided : two brands : Duroi and Jacquet.
Problema (língua original)	Le marché du pain est très compétitif. Les ventes de Jacquet regressent. Les forces de Limagrain sont divisées : deux marques : Duroi et Jacquet.
Tipo de Mídia	Televisão
Director criativo	Richard cohen
Redator	Richard cohen
Director de arte	Fabrice Delmas
Realizador	François Ruggieri
Produtora	A. Productions
Música	A. Productions
Estúdio de gravação	A. Productions