Bell's - "The Reader"

King James

King James Cape Town, África do Sul

11045

Titulo	The Reader
Agência	King James
Campanha	The Reader
Anunciante	Brandhouse
Marca	Bell's
Posted	Abril 2014
Sector Empresarial	Produção de televisão
História	Building on the rich heritage that comes with the Bell's brand, this inspiring and heartwarming story forms a great foundation from which Greg has created another memorable piece of film. It had an overwhelming response on YouTube, receiving over a million views in a few days. It is now sitting on over two million views. Illiteracy, not just in SA but globally, is a massive problem. People avoid these topics (especially in advertising) as they are sensitive. Greg saw an opportunity to take a very real issue and show – with warmth, humour, dignity and respect – one man’s courageous journey to overcome it. A lot of people walk this road and we are not even aware of it. This was an opportunity to recognise and embrace these courageous people and maybe even encourage a person or two out there to do it themselves. It was important to find a fine actor, preferably unknown, so as to raise the credibility of the story. A huge array of emotions was required to make this story work in a positive and uplifting way.
Tipo de Mídia	Televisão
Comprimento	120 seconds
Produtora	Velocity Films
Realizador	Greg Gray