Matt Aselton
Director at GoodOil Films
New York, Estados Unidos
TituloThe Most Metal Scratch-Off
Titulo (língua original)Heavy Metal
BriefBlack Titanium is a scratch-off game from the New York Lottery. But it sounds more like the name of a heavy metal band. The agency knew people would be way more likely to care about a new metal artist than a scratch-off game. So it created a fake band called “Black Titanium” and put it on Spotify with a fake four-song EP. Audiences were driven to the fake band via real Spotify artist ads and cryptic social posts. When listeners got to the band page, they learned “Black Titanium” wasn’t actually a band at all. And the songs weren’t real songs: they were musical ads for the Black Titanium game.
Campanha Black Titanium
Anunciante New York Lottery
Marca Black Titanium
PostedNovembro 2019
Sector Empresarial Lotarias e jogos de sorte
História Black Titanium is the newest $30 Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000 - one of the highest offered for this type of game.
Tipo de Mídia Branded Content
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director, EVP
VP Group Creative Director
VP Group Creative Director
Director criativo
Director criativo
Jr. Art Director
Jr. Copywriter
Chief Production Officer
VP / Executive Producer
SVP Executive Integrated Music Producer
Music Producer
Music Business Manager
Business Manager
EVP Executive Account Director
VP Account Director
Supervisor de conta
Executivo de contas
Executivo de contas
Assistant Account Executive
VP Strategy Director
VP Communication Planning Director
Project Manager
Produtor executivo
Production Supervisor
Director de fotografia
Designer de produção
Empresa de produção
Editorial Executive Producer
Assistant Editor
Produção musical
Audio Post Production
VFX Company
VFX Executive Producer
Sound Company / Music Company
Executive Producer, Music
Music Producer
Music Producer

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