|Titulo||Unexpectedly Human 2|
|Agência||TBWA\Chiat\Day New York|
|Anunciante||TD Bank, N.A.|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Banca, finanças, lei e seguros|
|Filosofia||TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human.|
|Tipo de Mídia||Exterior|
|Chief Marketing Officer (CMO)||Patrick McLean|
|SVP, Brand, Channel, Community & Field Marketing Strategy||Arianna Lewko|
|VP, Manager, Brand Strategy & Advertising||Jesse Sutow|
|Chief Creative Officer||Chris Beresford-Hill|
|Director executivo criativo||Amy Ferguson|
|Director executivo criativo||Julia Neumann|
|Director de arte||Marjorie Vardo|
|Assoc. Creative Director||Line Johnsen|
|Creative Director||Jexy Holman|
|Creative Director||Nuno Teixeira|
|Associate Copywriter||Jilly Ko|
|Chefe de produção||John Doris|
|Produtor executivo||Amanda Revere|
|Assoc. Producer||Sarah Healy|
|Business Manager||Stephanie Ambroise|
|Traffic Manager||Torin Goodrich|
|Group Account Director||Carrie Lipper|
|Account Director||Rosalie Jones|
|Account Manager||Lily Siff|
|Project Manager||Lauren Smiley|
|Group Planning Director||Matt Kuzelka|
|Group Planning Director||Jonathan Deves|
|Content Manager||Bodi Karson|
|Social Marketing Manager||Sofiana Kohen|
|Produtora||Arts & Sciences|
|Produtor executivo||Mal Ward|
|Produtor executivo||Marc Marrie|
|Produtor executivo||Gina Pagano|
|Asst. Editor||Devon Flint|
|Color||CO3 (New York)|
|Engenheiro de áudio||Rob Fielak|
|Engenheiro de áudio||Michael Levesque|
|Music licensing||Silent Partners|
|Music Track||“Rhythm is a Dancer” by SNAP!|
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