Matt Aselton
Director at GoodOil Films
New York, Estados Unidos
TituloExtra Time
Agência
Campanha Unexpectedly Human
Anunciante TD Bank, N.A.
Marca TD Bank
Data da primeira Transmissão/Publicação
Sector Empresarial Banca, finanças, lei e seguros
Filosofia TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human.
Tipo de Mídia Televisão
Comprimento
Chief Marketing Officer (CMO)
SVP, Brand, Channel, Community & Field Marketing Strategy
VP, Manager, Brand Strategy & Advertising
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Redator
Assoc. Creative Director
Redator
Creative Director
Creative Director
Redator
Associate Copywriter
Copywriter
Copywriter
Designer
Chefe de produção
Produtor executivo
Producer
Assoc. Producer
Business Manager
Traffic Manager
President
Group Account Director
Account Director
Account Manager
Project Manager
Group Planning Director
Group Planning Director
Planner
Planner
Content Manager
Social Marketing Manager
Produtora
Director
Produtor executivo
Produtor executivo
Producer
Edit
Editor
Produtor executivo
Producer
Asst. Editor
Color
Colorist
Audio Mix
Engenheiro de áudio
Engenheiro de áudio
Motion Graphics
Finishing
Music licensing
Music Track

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