| Titulo | Soup |
| Agência | Grey Group Canada |
| Campanha | The dignity project |
| Anunciante | The Salvation Army |
| Marca | The Salvation Army |
| Posted | Janeiro 2011 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Legenda | With Your Donation, a Sense of Dignity is Within Reach |
| Filosofia | In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. |
| Tipo de Mídia | Cartaz |
| Director criativo | Carl W. Jones |
| Director de arte | Rick Mayzis |
| Director de arte | Dylan Moggey |
| Redator | Christ Tropak |
More Work
SEE ALLif we morenos are 80% of the population, then why are we not in 80% of the ads?
- MARCA:
- #RacismoNeon
Back Pain
- MARCA:
- Robax Gold
Soup Cans
- MARCA:
- The Salvation Army
- AGÊNCIA:
- Grey Group Canada
Bread
- MARCA:
- The Salvation Army
- AGÊNCIA:
- Grey Group Canada