Titulo | Don't let the kitchen smell take over the house1 |
Titulo (língua original) | Não deixe o cheiro da cozinha invadir sua casa. |
Agência | WMcCann |
Campanha | Monsters - Falmec |
Anunciante | Falmec |
Marca | Milano Line |
Data da primeira Transmissão/Publicação | 2004 / 2 |
Produto | Kitchen Hoods |
Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
História | Its easy to represent the suction power of a kichen hood. But it's not easy to represent smell. And that was our mission. We needed to tell people what does a kitchen hood do, for people that doesn't use it at all. The kitchens are real, but belive it or not, the animals are 100% 3D generated. Based on researches of more than 1000 pictures. And days of continuous rendering. |
Filosofia | Impact. As big as it could be. |
Problema | In Brasil we don't have the usual habit of kitchen hoods, in the houses. It's a privilege of rich people. To launch a new brand of popular kitchen hoods, we needed to be educative, as well attention callers. |
Resultado | If you ask what is Falmec here in Rio, you will hear what it is, and what it does. People arrive at the stores and demand the octopus or the crab kitchen hood. We will reach our goal much less than expected. |
Tipo de Mídia | Publicidade em revistas |
Mercado | Brasil, Arábia Saudita, França, Itália |
Executivo de contas | Viviane Cujo |
Director criativo | Luiz Nogueira |
Redator | Bruno Pinaud |
Director de arte | Paulo Salgueiro |
Fotógrafo | Platinum Seagulsfly |
Director de publicidade | Daniela Vivacua |