Milano Line - "Don't let the kitchen smell take over the house1"

WMcCann

WMcCann São Paulo, Brasil

4016

Titulo	Don't let the kitchen smell take over the house1
Titulo (língua original)	Não deixe o cheiro da cozinha invadir sua casa.
Agência	WMcCann
Campanha	Monsters - Falmec
Anunciante	Falmec
Marca	Milano Line
Data da primeira Transmissão/Publicação	2004 / 2
Produto	Kitchen Hoods
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	Its easy to represent the suction power of a kichen hood. But it's not easy to represent smell. And that was our mission. We needed to tell people what does a kitchen hood do, for people that doesn't use it at all. The kitchens are real, but belive it or not, the animals are 100% 3D generated. Based on researches of more than 1000 pictures. And days of continuous rendering.
Filosofia	Impact. As big as it could be.
Problema	In Brasil we don't have the usual habit of kitchen hoods, in the houses. It's a privilege of rich people. To launch a new brand of popular kitchen hoods, we needed to be educative, as well attention callers.
Resultado	If you ask what is Falmec here in Rio, you will hear what it is, and what it does. People arrive at the stores and demand the octopus or the crab kitchen hood. We will reach our goal much less than expected.
Tipo de Mídia	Publicidade em revistas
Mercado	Brasil, Arábia Saudita, França, Itália
Executivo de contas	Viviane Cujo
Director criativo	Luiz Nogueira
Redator	Bruno Pinaud
Director de arte	Paulo Salgueiro
Fotógrafo	Platinum Seagulsfly
Director de publicidade	Daniela Vivacua