Adam Pertofsky
Editor at Partizan New York
Los Angeles, Estados Unidos
TituloFarm Son
Agência
Campanha Insure Carefully, Dream Fearlessly
Anunciante American Family Insurance
Marca American Family Insurance
Data da primeira Transmissão/Publicação 2018 / 7
Sector Empresarial Seguros
Filosofia American Family Insurance has launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign. This latest iteration tells heartwarming stories to demonstrate that everyone’s dream is worth protecting. The campaign, created by BBDO New York, features an anthemic spot as well as two long-form films that illustrate that protection and support from American Family ultimately provides the freedom to go out and pursue your dream, or even someone else's. In one film, a brother fulfills his sister's dreams by embarking on a road trip to visit places on her bucket list. A second spot looks at the universal tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go. The anthem spot, “This Dream,” brings to life American Family’s belief that they don’t protect things, they protect dreams, and what it takes to make dreams a reality is exactly what it takes to protect them – hard work, dedication, and the right support. Additional films will continue to roll out throughout the year. In a category that has focused on the uncertainty of the world, American Family Insurance has chosen to instead center on the possibility of a better future. This is the latest in a series of optimistic stories told by the brand, following the 2016 “Dad Insurance” and last year’s “Duet” featuring Jennifer Hudson.
Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Chief Creative Officer
Produtor executivo
Director de contas
Interactive Producer
Art Buyer
Business Manager
Worldwide Chief Creative Officer
Head of Integrated Production
Planning Director
Assistant Account Executive
Head of Art Production
Music Producer
Director criativo
Director criativo
Head of Music Production
Associate Strategy Director
Director associado de arte
Director Data Solutions
Account Manager
Production Company
Director de fotografia
Producer
Producer
Director
Produtor executivo
Produtor executivo
Produtor executivo
Produtor executivo
Chief Operator
Content Producer
Edit Company
Editor
Producer
Produtor executivo
Assistant Director
Assistant Director
Post Production Company
Producer
Produtor executivo
Director criativo
Conform Artist

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started