Wade Devers
Executive Creative Director at Arnold Worldwide, Boston
Boston, Estados Unidos
TituloFish Tank
Agência
Campanha At Home with Ra
Anunciante Solar City
Marca Solar City
PostedAgosto 2015
Sector Empresarial Outros
História SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor.
The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about.
To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct. 
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Produtor executivo
Chief Creative Officer
Editor
Realizador
Director executivo criativo
Group Creative Director
Director de arte
Redator
Produtor da agência
Produtor assistente da agência
Produtor de linha
Cinematografia

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