Dove - "Real Soaps"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colômbia

3063

Titulo	Real Soaps
Agência	MullenLowe SSP3 Colombia
Campanha	Real Soaps
Anunciante	Unilever
Marca	Dove
Data da primeira Transmissão/Publicação	2022 / 3
Sector Empresarial	Sabonetes
Filosofia	80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	60 seconds
Chief Executive Officer (CEO)	Francisco Samper
Global Chief Creative Officer	Jose Miguel Sokoloff
Director executivo criativo	Juan David Pardo
Director executivo criativo	Diego Muñoz
Chief Business Officer	Jose Manuel Hoyos
Director criativo	Néstor Benjumea
Director criativo	Andrés Celis
Redator	Natalia Chona
Director de arte	Natalia Cabrera
Director de arte	Alejandra Lopez ramirez
Director de contas	Natalia Fuentes
Executivo de contas	Gabriela López
Executivo de contas	Mateo Londono
Production Director	Jose Vicente Altamar
Produtor da agência	Tiffany Bernal
Editor	John Castro
Editor	Juan Rivadeneira
Digital Director	Jennifer Boshell
Realizador	Alejandro Ranchez
Fotógrafo	Francisco Giraldo