Kate Murphy
Creative director at Bartle Bogle Hegarty
London, Reino Unido
TituloSpookermarket
Agência
Campanha Spookermarket
Anunciante Tesco
Marca Tesco
Data da primeira Transmissão/Publicação
Sector Empresarial Grandes armazéns, supermercados
Filosofia Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice.
‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations.
Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home.
All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising. 
Tipo de Mídia Social Media
Comprimento
Equipa criativa
Director criativo
Director criativo
Business Leader
Director de contas
Account Manager
Diretor de Estratégia
Estrategista
Produtor
Produtora
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