MTV Staying Alive Foundation - "Sext Life"

Y&R New York

Y&R New York New York, Estados Unidos

Prêmios

14606

Marca: MTV Staying Alive Foundation
País: Estados Unidos

Anunciante: MTV

Titulo	Sext Life
Agência	Y&R New York
Campanha	Save Sexting
Anunciante	MTV
Marca	MTV Staying Alive Foundation
Data da primeira Transmissão/Publicação	2015 / 12
Sector Empresarial	Segurança pública, saúde e higiene
História	In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis. In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and donut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”The “Sext Life” PSA is directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions. Director of Photography is Jason McCormick and the life-sized emoji costumes were created by Casey Storm. As part of the “safe sexting” campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Chief Creative Officer	Leslie Sims
Group Creative Director	Nathalie Brown
Director assistente criativo	Kate Lummus
Producer	Greg Lotus
Digital Producer	Catherine Patterson
Digital Producer	Head of Design Studio
Chief Strategy Officer	Dick deLange
Diretor de Estratégia	Mary Mazza
Estrategista	Alison Geraghty
Estrategista	Ethan Scott
Account Manager	Ruchi Ruparel
Account Manager	Tre Jordan
Produtora	Elastic
Realizador	Angus Wall
Produtor executivo	Jennifer Sofio Hall
Producer	Kelly Christensen
Designer	Lyn Cho
Designer	Erika Bird
Designer	Jon Foresman
Director de arte	Leanne Dare
Costume	Casey Storm
Empresa de produção	Rock Paper Scissors
Editor	Austyn Daines
Produtor executivo	Angela Dorian
Producer	Helena Lee
Música	Travis+Maude
Produtor executivo	Kala Sherman
Director criativo	David Wittman
Compositor	David Wittman
Fotógrafo	Olivia Bee
Developer	Snap