Sir John Hegarty
Co-founder and Creative Director at The Garage Soho, London
London, Reino Unido
TituloFace Cream
Agência
Campanha Boddingtons
Anunciante AB Inbev
Marca Boddingtons
Data da primeira Transmissão/Publicação 1992 / 1
Sector Empresarial Cervejas, sidras
Legenda The Cream of Manchester
História A woman rubs Boddingtons cream on her face before her boyfriend arrives to take her out on a date.
Filosofia We decided to celebrate the brand’s Manchester roots and the product characteristic that most sets it apart from conventional Southern beers – its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look.
Problema When Whitbread bought Boddingtons in 1989, 80% of the brand’s sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans.
Tipo de Mídia Televisão
Comprimento
Mercado Europe
Director executivo criativo
Redator
Director de arte
Produtor da agência
Realizador

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