| Titulo | Run London |
| Agência | WCRS |
| Campanha | Mayor of London |
| Anunciante | Mayor of London |
| Marca | Mayor of London Campaign |
| Posted | Março 2000 |
| Sector Empresarial | Governo e outras instituições |
| Legenda | Its the biggest job in London, you choose who gets it |
| Filosofia | Against a background of severe political apathy this campaign set out to encourage Londoners to vote for the fifth time in three years. Research indicated that whilst people are proud to be Londoners, they dont act or think as a London community. Their concerns and interests are about their local area and the elements of London that affect their day to day life. Peoples reasons for voting are always self-interested. The campaign thus empowers Londoners to have an affect on their own individual London lives. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Leon Jaume |
| Director assistente criativo | Rooney Carruthers |
| Redator | Matt Woolner |
| Director de arte | Steve Wioland |
| Produtor da agência | Sally Lipsius |
| Música | Charlie Morgan |
| Produtora | Godman |
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