| Titulo | Little Fella |
| Agência | WCRS |
| Campanha | Little Fella - First Direct |
| Anunciante | First Direct |
| Marca | First Direct |
| Posted | Março 2000 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| Legenda | Right, whats next? |
| Filosofia | In a market place where First Directs functional advantage has been eroded, WCRS sought to find a new level of challenge for the brand. Increasingly First Directs core competitive advantage could be found in the way in which it develops relationships with its customers. The benefit of a relationship with First Direct is freedom not to have to think about your banking. First Direct lets you look forward to whats next. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | Ridley Scott Creative Group |
| Director criativo | Leon Jaume |
| Director assistente criativo | Rooney Carruthers |
| Redator | Tom Burnay |
| Director de arte | Stef Jones |
| Produtor da agência | James Letham |
| Realizador | Mark Nunneley |
| Actor/celebridade | Harry Hill |
| Música | Tot Taylor |
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