Leon Jaume
Executive Creative Director at WCRS
London, Reino Unido
TituloTap Tap Boom
Agência
Campanha Tap Tap Boom
Anunciante Betfair
Marca Betfair
Data da primeira Transmissão/Publicação 2015 / 2
Sector Empresarial Lotarias e jogos de sorte
Legenda This is play, this is Betfair
História Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival.
Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes. 
Filosofia The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres.
The 30” TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by 30” offer spots.
Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”
Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.” 
Tipo de Mídia Televisão
Comprimento
Agência de Mídia
Director executivo criativo
Director criativo
Director criativo
Produtor da agência
Produtor da agência
Account Handling
Account Handling
Account Handling
Strategy
Strategy
Produtora
Realizador
Produtor Wojtek Skiba (Papaya Films)
Editor
Post-Production & Visual FX Kit Lawson (Grammercy Park Studios )
Post-Production & Visual FX
Post-Production & Visual FX
Post-Production & Visual FX Francisco Lima (Grammercy Park Studios)
Post-Production & Visual FX Nuno Pereira (Grammercy Park Studios)
Auditivo
Auditivo

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