Leon Jaume
Executive Creative Director at WCRS
London, Reino Unido
TituloHeartcare
Agência
Campanha BUPA Brand
Anunciante BUPA
Marca BUPA
PostedJulho 2003
Sector Empresarial Hospitais e clínicas
Legenda The Personal Health Service
História Liz Adair, a BUPA Wellness Centre Manager is seen in her real life surroundings. A montage of images and real life scenes illustrate that heart disease may be the UK’s biggest killer, but early diagnosis and treatment, can help stop it progressing. We see Liz again as the voice –over-ends “At BUPA, we take wellness as seriously as illness”.
Filosofia The new campaign continues with an emotional brand based message to build on people’s positive feelings towards BUPA by broadening their understanding of what BUPA is as an organisation, what it does (the range of services on offer) and how it does it. By focusing on significant health issues such as Heart and Back care we can impress upon people the full scope and variety of BUPA's services, beyond simply private medical insurance. And by continuing to feature genuine BUPA staff within the commercials, we also give a flavour of the expertise and dedication that exists throughout the organisation.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director executivo criativo
Director de arte
Redator
Realizador

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