|Campanha||Brylcreem Relaunch - Sara Lee|
|Sector Empresarial||Produtos para o cabelo|
|História||The commercial is set in a fictitious town called Bad Barnet inhabited by people with shocking hairstyles. With a little help from Brylcreems new Next Generation Gel, the hero plucks up the courage to restyle his hair and to leave Bad Barnet behind forever, despite at least on the face of it an attractive temptation to stay|
|Problema||The brief was to continue to drive Brylcreems established position of male targeted cool and to move this further forward with a contemporary ad, appealing to the target of 16-24 year old men. Entertainment is key to this group. Its not enough for an ad to just tell them about the product they need to enjoy watching it too.|
|Tipo de Mídia||Cinema|
|Director executivo criativo||Leon Jaume|
|Director de arte||Yu Kung|
|Make-up & Prosthetics||Anna Longaretti|
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