Leon Jaume
Executive Creative Director at WCRS
London, Reino Unido
TituloBad Barnett
Campanha Brylcreem Relaunch - Sara Lee
Anunciante Sara Lee
Marca Brylcreem
PostedJulho 2003
Sector Empresarial Produtos para o cabelo
História The commercial is set in a fictitious town called Bad Barnet inhabited by people with shocking hairstyles. With a little help from Brylcreem’s new Next Generation Gel, the hero plucks up the courage to restyle his hair and to leave Bad Barnet behind forever, despite at least “on the face of it” an attractive temptation to stay
Problema The brief was to continue to drive Brylcreem’s established position of male targeted ‘cool’ and to move this further forward with a contemporary ad, appealing to the target of 16-24 year old men. Entertainment is key to this group. It’s not enough for an ad to just tell them about the product – they need to enjoy watching it too.
Tipo de Mídia Cinema
Mercado Reino Unido
Director executivo criativo
Director de arte
Make-up & Prosthetics

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