Leon Jaume
Executive Creative Director at WCRS
London, Reino Unido
Campanha BMW Z4 Launch
Anunciante BMW
Marca BMW
PostedJulho 2003
Produto Z4
Sector Empresarial Automóveis
Legenda 0mph Never Looked So Fast
Filosofia “O mph” shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line “O mph never looked so fast’” and it is revealed that that car is actually stationary.
Problema The new BMW Z4 launched in the UK with two 30” second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMW’s new design philosophy that offers a taste of things to come.
The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT.
Tipo de Mídia Televisão
Mercado Reino Unido
Director executivo criativo
Director de arte

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