| Titulo | Backwards |
| Agência | WCRS |
| Campanha | MINI Adventures - BMW |
| Anunciante | BMW |
| Marca | MINI Cooper |
| Posted | Março 2003 |
| Sector Empresarial | Automóveis |
| Legenda | New MINI Adventures breaking in a cinema near you. |
| História | In this ad we witness a MINI adventure in reverse. We open on a screen with the MINI logo and a VO saying Man eats hat. The end. Its a MINI adventure. In reverse order we are then taken back through the sequence of events that have led the man to do such a ridiculous thing. |
| Filosofia | MINI momentum continues in 2003 with the launch of three new cinema ads. The new work continues the adventures creative theme, but also sees MINI being adventurous with the cinema medium. |
| Problema | When the new MINI hit our streets in June 2001, we saw the launch of what was to become one of the most famous and talked about campaigns of recent years MINI adventures. Not only has the campaign picked up several awards but it has also set a standard within (the traditionally dull) small car market. Competitors have clearly tried to raise their game since. |
| Tipo de Mídia | Cinema |
| Comprimento | |
| Mercado | Reino Unido |
| Director de arte | Yu Kung |
| Redator | Andy Brittain |
| Director executivo criativo | Leon Jaume |
| Realizador | Traktor |
| Produtora | Partizan London |
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