Leon Jaume
Executive Creative Director at WCRS
London, Reino Unido
TituloNectar Rewards Scheme (1)
Agência
Campanha Nectar Rewards - Loyalty Management
Anunciante Loyalty Management UK
Marca Nectar
PostedNovembro 2002
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História This is the £12m multi-media, mass-market launch of a new consumer loyalty programme – Nectar.

Nectar has been founded by four sponsors – Sainsbury’s, Barclaycard, Debenhams and BP. Nectar will be launched and operated on behalf of the sponsors by Loyalty Management UK.

The campaign thought is ‘Rewards are sweeter with Nectar’.

It’s now easier for customers to get the rewards they want without such a long wait, as all the points automatically come to Nectar whenever they shop at Sainsbury’s, Debenhams, or BP, and whenever they use their Barclaycard.
Because they only have one account, they can earn more points, more quickly than before from the UK’s biggest companies.

The creative idea in the TV commercial is the transformation of the everyday into the fantastic. So we see what we think are everyday objects – goods from Sainsbury’s, Debenhams and BP, and credit cards from Barclaycard, magically transformed into fantastic rewards. We ultimately see that all of these ‘rewards’ are contained within a magical Nectar city as the question is posed - ‘Who knows what your shopping will turn into with Nectar?
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Reino Unido
Director criativo
Director de arte
Redator
Director de contas

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