Rooney Carruthers
Creative Partner at George & Dragon
London, Reino Unido
TituloGarden
Agência
Campanha Garden
Anunciante Benckiser Worldwide
Marca Vanish
PostedMarço 2000
Produto Vanish Tablets
Sector Empresarial Saúde, higiene e produtos farmacêuticos
Filosofia These two executions were part of a campaign of six different ads. Each one challenged the established sector norms that detergent advertising was low interest and had low involvement for viewers. To build excitement around the launch of Vanish Tablets, we created this campaign that featured people talking about an amazing advert that they had seen.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Director assistente criativo
Redator
Director de arte
Produtor da agência
Realizador
Produtora

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