Titulo | The Edible Business Card |
Agência | Geometry Japan |
Campanha | The Edible Business Card |
Anunciante | Saga Nori (Seaweed) / City Promotion |
Marca | Saga Nori (Seaweed) / City Promotion |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | Cartões de crédito |
Filosofia | When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery. |
Resultado | We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture. |
Tipo de Mídia | E-Commerce |
Comprimento | |
Director executivo criativo | Masato Mistudera |
Director de arte | Akihiko Ono |
Redator | Kengo Arima |
Planner | Kengo Arima |
Director | Kengo Arima |
Música | Kengo Arima |
Director criativo | Yasuo Matsubara |
Producer | Masao Omokawa |
Camera | Yuta Shimotsu |
Art | Yukimo Yoshida |
Song | Aki Kumamoto |
Mixer | Yuji Murata |
Production Manager | Miyu Okuda |
Creative Producer | Naoki Miyazoe |
Executivo de contas | Naoki Miyazoe |
Creative Producer | Daisuke Mishima |
Executivo de contas | Daisuke Mishima |
Creative Producer | Kanao Takeuchi |
Executivo de contas | Kanao Takeuchi |
Cooperation | Tomonori Kobayashi |
Cooperation | Masami Hase |
Cooperation | Hironori Ochi |
Cooperation | Chihiro Komatsu |
Cooperation | Shigeru Yamamoto |
Web Corder | Sayuri Hara |
Web Director | Daiki Hamamoto |
Scenario Writer | Frederico Garcia |
Producer | Heater Richardson |
Producer | Shumpei Negami |
Editor | Billy Montross |
Regional Executive Creative Director (Asia Pacific) | Dani Comar |