Dani Comar
Creative Director & Workshop Facilitator at danicomar.com
Barcelona, Espanha
TituloThe Edible Business Card
Agência
Campanha The Edible Business Card
Anunciante Saga Nori (Seaweed) / City Promotion
Marca Saga Nori (Seaweed) / City Promotion
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Cartões de crédito
Filosofia When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.
Resultado We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.
Tipo de Mídia E-Commerce
Comprimento
Director executivo criativo
Director de arte
Redator
Planner
Director
Música
Director criativo
Producer
Camera
Art
Song
Mixer
Production Manager
Creative Producer
Executivo de contas
Creative Producer
Executivo de contas
Creative Producer
Executivo de contas
Cooperation
Cooperation
Cooperation
Cooperation
Cooperation
Web Corder
Web Director
Scenario Writer
Producer
Producer
Editor
Regional Executive Creative Director (Asia Pacific)

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