Crossroads Community Soup Kitchen - "Meet the Spokespoon"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Estados Unidos

10184

Titulo	Meet the Spokespoon
Agência	Saatchi & Saatchi Wellness
Campanha	Meet the Spokespoon
Anunciante	Crossroads Community
Marca	Crossroads Community Soup Kitchen
Posted	Março 2017
Sector Empresarial	Acções caridade, fundações, voluntariado
Filosofia	How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?” Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community.
Resultado	In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City.
Tipo de Mídia	Interactive Outdoor Experience
Comprimento	45 seconds
Mais Informações	http://www.saatchiwellness.com/
Chief Creative Officer	Kathy Delaney
Director of Content Creation	Steve Pytko
Creative Director, Art	Carolyn Gargano
Creative Director, Writer	Scott Carlton
Film Editor	Dayn Williams
Produção	Linda Ellis
Production Assistant	Luke Gargano
Film Director	David Hubatsek