| Titulo | Condom |
| Agência | Follis, LLC |
| Campanha | Condom |
| Anunciante | Kenneth Cole |
| Marca | Kenneth Cole |
| Posted | Setembro 2011 |
| Sector Empresarial | Calçado |
| Filosofia | This was freelnace project done two years before co-founding my agency, Follis&Verdi. |
| Problema | Background:Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking. Challenge:Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality. |
| Resultado | An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand. |
| Tipo de Mídia | Publicidade em revistas |
| Conceito | John Follis |
| Director criativo | Richard Kirshenbaum |
| Director criativo | John Follis |
| Criativo / Direção de arte | John Follis |