Amnesty International - "Mutant Font"

Africa

Africa São Paulo, Brasil

Prêmios

8678

Marca: Amnesty International
País: Brasil

Anunciante: Amnesty International

Titulo	Mutant Font
Agência	Africa
Campanha	Mutant Font
Anunciante	Amnesty International
Marca	Amnesty International
Data da primeira Transmissão/Publicação	2015 / 4
Sector Empresarial	Direitos humanos
História	Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy."
Filosofia	How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning. Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor.
Tipo de Mídia	Interatividade
Comprimento	140 seconds
Director criativo	Álvaro Rodrigues
Chief Creative Officer	Sergio Gordilho
CCO	Sergio Gordilho
Creative	Otto Pajunk
Creative	Maicon Silveira
Creative	Rafael Pfaltzgraff
Client Services	Marcia Feitosa
Web Developer	Magno Costa
Project Manager	Monique Lima
Creative Vice President	Álvaro Rodrigues
Director criativo	Diogo Mello
Creative	Guilherme Cunha
Creative	Marcos Gemal
Creative	Gustavo Marcula
Client Services	Maira Nogueira
Sound Design	Silence
Produtora	Buena Dash Film