Titulo | Dad Bods |
Agência | Clemenger BBDO Melbourne |
Campanha | Dad Bods |
Anunciante | Pacific Brands Underwear Group |
Marca | Bonds |
Data da primeira Transmissão/Publicação | 2016 / 8 |
Sector Empresarial | Lingerie, roupa íntima e pijamas |
História | We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day. |
Tipo de Mídia | Viral |
Comprimento | |
Creative Chairman | James McGrath |
Chief Creative Officer | Ant Keogh |
Director criativo | Anthony Phillips |
Director criativo | Richard Williams |
Planning Director | Michael Derepas |
Produtor da agência | Michael Derepas |
Operations Director | Sharon Adams |
Realizador | Tony Rogers |
Director de fotografia | Marin Johnson |
Produtor | Jason Byrne |
Grade Artist | Martin Greer |
Editor | Sam Coates |
Audio Engineer / Sound Designer | Stevo Williams |
Managing Partner | Simon Lamplough |
Director de contas | Grant Oorloff |
Marketing Manager | Emily Small |