Supercars - "Get Your Heart Racing"

Ogilvy Sydney

Ogilvy Sydney Sydney, Austrália

4585

Marca: Supercars
País: Austrália

Anunciante: Supercars

Titulo	Get Your Heart Racing
Agência	Ogilvy Sydney
Campanha	2017 Virgin Australia Supercars Championship
Anunciante	Supercars
Marca	Supercars
Data da primeira Transmissão/Publicação	2017 / 2
Sector Empresarial	Automotor
Filosofia	Ogilvy Sydney has launched its first brand work for Supercars with a campaign featuring a diverse range of motorsport supporters.Supercars campaign The campaign by Ogilvy Sydney aims to “disrupt” the motorsports category Created for the 2017 Virgin Australia Supercars Championship, ‘Get Your Heart Racing’ sees motorsport fans including a doctor, DJ, ballerina, a judge and a mechanic tell the audience why they love Supercars. ‘Get Your Heart Racing’ is the first campaign by Ogilvy Sydney since it won the business in late 2016 and aims to break down the misconception that motorsports are only for “hot heads”. Derek Green, executive creative director at Ogilvy Sydney, said he was proud of the new ad as it “deliberately sets out disrupt the category” and encourages all Australians to become passionate about Supercars. “Supercars is all about adrenaline: it’s stressful, strategic, full of raw power, high speed and heart-stopping moments,” Green said. “The campaign is about all of these things and will set your heart racing.” “The campaign challenges existing perceptions and reflects the true natures of the Supercars’ fan base. We’ve used a range of different Australians from all walks of life, passionately sharing what excites them about Supercars to inspire other Aussies to follow the championships,” he added. “Ogilvy understood our vision and worked closely with us to uncover the insights from recent fan research which showed that perceptions around the sport needed to be challenged,” said Kelly Schaffer, general manager at Supercars in a release. The new brand campaign launched on February 13 and will run for the next 12 months across TV, out of home, press, digital and radio as well as through retail spots and activity for each Supercars round.
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Director executivo criativo	Derek Green
Director criativo	Boris Garelja
Director criativo	Russell Smyth
Director de arte	Scott Mortimer
Director de arte	Wellison DAssuncao
Director de arte	Leisa Ilander
Copywriter	Gillian Browne
Director	Peter Bloomfield
Producer	Cassie Floriano
Executive Producer	Rob Spencer