Gatorade - "Everything to Prove"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Estados Unidos

Prêmios

10536

Marca: Gatorade
País: Estados Unidos

Anunciante: PepsiCo Inc.

Titulo	Everything to Prove
Agência	VMLY&R Kansas City
Campanha	Everything to Prove
Anunciante	PepsiCo Inc.
Marca	Gatorade
Posted	Outubro 2011
Sector Empresarial	Bebidas
Filosofia	As the journey to the NFL begins around the country, each rookie has unique hurdles to overcome. VML partnered with NFL Films to develop branded content that documents the path to the NFL for 15 rookies.
Problema	To create an integrated digital plan and creative to communicate: The role nutrition plays in enhancing athletes’ performance (training and nutrition together are the key) Further enhance our partnership with NFL by displaying Gatorade’s commitment and focus on the athlete and their year round training/preparation
Resultado	VML and NFL Films delivered compelling content that revealed all the key milestones and behind-the-scenes moments a rookie endures during this time, with special attention paid to how Gatorade, through products, scientific expertise and brand commitment, enable the rookies journeys to help them at the next level as a pro athletes. Top-line results: Media Impressions 229.6 Million earned media impressions Over 116.5MM earned media impressions from Draft week alone
Tipo de Mídia	Viral
Redator	Alli Pierce
Redator	Joel Henning
Director associado de arte	Katelyn Carson
Director de arte	Alison Radke
Director de arte	Nick Allegri
Produtor	Charlie DeCoursey
Produtor	Mike Churchill
Produtor executivo	Tyler Smith
Produtor executivo	Brian O'Rourke
Produtor executivo	John Godsey
Group Creative Director	Tony Snethen
Director assistente criativo	Aaron Evanson
NFL Films	Jay Jackson
Director	Jay Jackson
NFL Films	Steve Trout
Director	Steve Trout