Ian Mackenzie
Editor at MacKenzie Cutler
New York, Estados Unidos
TituloGo Back To Africa
Agência
Campanha Go Back To Africa
Anunciante Black & Abroad
Marca Black & Abroad
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Agências de viagens, operadores de turismo
História Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.
Tipo de Mídia Interatividade
Comprimento
Mercado Canadá
Pós produção
Director executivo criativo
Director assistente criativo
Director assistente criativo
Redator
Designer
Director de contas
Integrated Producer
Producer
EVP Strategy
Diretor de Estratégia
Estrategista
Data Analytics Manager
Data Analyst
VP, Head of Data and Technology
Product & Technology Solutions
Front End Developer
President
SVP, Director of Global Communications & PR
Agency
Editor
Editor
Assistant Editor
Produtor executivo
Produtor executivo
Agência de Mídia
PR manager
PR Agency
Music & Sound Design
Music Producer
Sound Engineer
Media Producer

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