New York Lottery - "Odds of Love"

McCann New York

McCann New York New York, Estados Unidos

19699

Titulo	Odds of Love
Agência	McCann New York
Campanha	Odds of Love
Anunciante	New York Lottery
Marca	New York Lottery
Data da primeira Transmissão/Publicação	2018 / 6
Sector Empresarial	Lotarias e jogos de sorte
História	Take 5 has the best odds of any New York Lottery game. To show how winnable that is, we compared them to near impossible odds—the odds of love.We used the classic genre of Broadway musicals to tell the story of a couple who fall in love at first sight, only to realize the odds of a happy ending aren't great.A Broadway choreographer and composer, plus a lushly dressed production created a gleeful and cheeky authenticity. The direction took inspiration from Vincent Minnelli and musicals like Umbrellas of Cherbourg, offering both a tribute and parody of the genre.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	Furlined
Chief Creative Officer	Eric Silver
Chief Creative Officer	Sean Bryan
Chief Creative Officer	Tom Murphy
Director executivo criativo	Mat Bisher
Director executivo criativo	Dan Donovan
Director criativo	Jason Ashlock
Director criativo	Dominick Baccollo
Director de arte	Johan Leandersson
Redator	Ryan Paulsen
Redator	Jack Deligter
Director de arte	Eric Aragon
Chief Production Officer	Nathy Aviram
Realizador	Will Speck
Realizador	Josh Gordon
Produtor executivo	David Thorne
Empresa de produção	Mackcut
Editor	Ian Mackenzie