The line - "Violence 3"

Marmalade Communications Melbourne, Austrália

6348

Esse anúncio faz parte da Coleção ACT Responsible

Marca: The line
País: Austrália

Anunciante: Our Watch

Titulo	Violence 3
Agência	Marmalade Communications
Campanha	The line
Anunciante	Our Watch
Marca	The line
Posted	Outubro 2015
Sector Empresarial	Segurança pública, saúde e higiene
História	Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers. The Line encourages young people to develop healthy and equal relationships, and to reject violence. The campaign’s long-term goal is to prevent violence against women and their children by addressing the underlying factors that contribute to violence against women: gender inequality, violence-supportive and sexist attitudes, and rigid gender roles and stereotypes. Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others. The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.
Tipo de Mídia	Imprensa e publicações
Produtora	Finch
Director criativo	John Akritidis
Equipa criativa	Sarah Vincenzini
Director Client Service	Lisa Gumbleton
Produtor	Beaver
Retocador digital	Gary Simm
Retocador digital	Nicole McKenzie
Realizador	Derin Seale
Produtor executivo	Karen Bryson
Editor	Drew Thompson
Stills Photographer	Garth Oriander
Tattoo artist	Charlie Lin
Illustrator	Charlie Lin