| Titulo | Twisted |
| Agência | Ayzenberg Group |
| Campanha | Roller God - Disney Interactive Ultimate Ride |
| Anunciante | Walt Disney |
| Marca | Disney Interactive |
| Posted | Novembro 2003 |
| Produto | Ultimate Ride |
| Sector Empresarial | Programas informáticos e produções multimédia |
| Legenda | Roller God |
| História | To generate awareness and anticipation among the gaming community for Ultimate Ride, Ayzenberg created teaser and launch ads with a seriously fun attitude. |
| Filosofia | Designed to instantly communicate speed and intensity, the teaser ad employed a bold visual and intriguing headline to pique interest and drive consumers to the website to find out more. The launch ads focus on several aspects of the game, including its functionality, its online component, and its distinguishing elements, such as the lack of tedious tasks (like park maintenance) that characterize competing products. |
| Problema | Introduce Disney Interactive to an older, tech-savvy audience. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | North America |
| Realizador | Paul Dektor |
| Director executivo criativo | Eric Ayzenberg |
| Redator | Stu Pope |
| Produtor da agência | Gary Goodman |
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