South Beach Diet - "South Beach Diet Life Friendly Brand Anthem"

Quigley

Quigley Los Angeles, Estados Unidos

1992

Marca: South Beach Diet
País: Estados Unidos

Anunciante: SBD Enterprises LLC

Titulo	South Beach Diet Life Friendly Brand Anthem
Agência	Quigley
Campanha	South Beach Diet Life Friendly Brand Anthem
Anunciante	SBD Enterprises LLC
Marca	South Beach Diet
Data da primeira Transmissão/Publicação	2020 / 1
Sector Empresarial	Outros
Filosofia	The campaign, created by Quigley-Simpson, consists of an anthemic brand TV spot, as well as digital, social, online video and direct-response television (please see links below). It breaks in conjunction with the launch of “The New Keto Friendly South Beach Diet,” a new plan from world-renowned cardiologist and South Beach Diet creator, Dr. Arthur Agatston, which updates the original diet to be “keto friendly.” The concept of “friendly” runs throughout the campaign and speaks to the fundamental underpinnings of this diet—an achievable and authentic way to eat, centered around body positivity. The benefits of the plan—which helps followers create a healthy, yet realistic version of themselves, are enforced throughout the campaign by Country music singer/songwriter, style entrepreneur and influencer, Jessie James Decker. The campaign marks a significant new chapter for South Beach Diet, with an elevated focus on the overall brand, in a category that typically looks mainly to direct response. This focus on the confluence of brand and response is at the core of Quigley-Simpson and their work.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director executivo criativo	Sariah Dorbin
Director criativo	Nicole Ellingson
Redator	Ben Klassman
Redator	Randy Chunga
Redator	David Cymerman
Redator	Sariah Dorbin
Director de arte	Jose Casimiro
Director de arte	Nazely Teimoorian
President, Strategy & Creative Services	Alissa Stakgold
EVP, Account Management & Development	Kelly Green
Supervisor de conta	Trevor Keim