Steve Luker
Partner/Creative Director at Mutt Industries
Portland, Estados Unidos
TituloGo To Move
Campanha NBA Draft - EA Sports
Anunciante Electronic Arts Inc.
Marca EA Sports
PostedJunho 2007
Produto NBA Live '08
Sector Empresarial Consolas de videojogos
Legenda How Does It Feel?
História Playing the role of teacher, Gilbert Arenas and his young protégé’ Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé’ is ready for NBA Live 08.
Problema To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft.
Tipo de Mídia Televisão
Empresa de design sonoro
Produção musical
Empresa de produção
Director criativo
Director criativo
Director de arte
Director de contas
Director de contas
Assistant Producer
Produtor executivo
Produtor executivo
Produtor executivo da agência

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