|Titulo||Go To Move|
|Agência||Wieden + Kennedy|
|Campanha||NBA Draft - EA Sports|
|Anunciante||Electronic Arts Inc.|
|Produto||NBA Live '08|
|Sector Empresarial||Consolas de videojogos|
|Legenda||How Does It Feel?|
|História||Playing the role of teacher, Gilbert Arenas and his young protégé Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé is ready for NBA Live 08.|
|Problema||To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft.|
|Tipo de Mídia||Televisão|
|Empresa de design sonoro||Amber Music|
|Produção musical||Amber Music|
|Empresa de produção||Joint Editorial House|
|Director criativo||Jose Cabaco|
|Director criativo||Tim Wolf|
|Director de arte||Jayanta Jenkins|
|Director de contas||Steve Barry|
|Director de contas||Victoria Krueger|
|Assistant Producer||Fran O'Connor|
|Produtor executivo||Jelly Helm|
|Produtor executivo||Steve Luker|
|Produtor executivo da agência||Ben Grylewicz|
|Produtora||Morton Jankel Zander (MJZ)|
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