| Titulo | The Chain |
| Agência | BBH |
| Campanha | Unleash the Chaos |
| Anunciante | Unilever |
| Marca | Axe Anarchy/Lynx Attract |
| Data da primeira Transmissão/Publicação | 2012 / 1 |
| Sector Empresarial | Fragâncias, perfumes e colónias |
| História | The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other |
| Problema | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Tipo de Mídia | Televisão |
| Empresa de produção | Final Cut |
| Produtora | Framestore |
| Som | Factory Studios |
| Editor | Rick Russell |
| Director de fotografia | Eduardo Grau |
| Realizador | Tom Kuntz |
| Produtor da agência | Ruben Mercadal |
| Director criativo | Dominic Goldman |
| Director criativo | David Kolbusz |
| Equipa criativa | Szymon Rose |
| Equipa criativa | Daniel Schaefer |
| Director de publicidade | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Account Manager | Jen Omran |
| Empresa de design sonoro | Phaze UK |
| Som | Sam Robson |
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