Rick Russell
Editor at Nineteentwenty
London, Reino Unido
TituloNinja
Agência
Campanha 2012 Honda Civic
Anunciante Honda Motor Co., Ltd.
Marca Honda
Data da primeira Transmissão/Publicação 2011 / 4
Produto Civic
Sector Empresarial Automóveis
História To bring attention to the variety of different Civic models and the idea of "To Each Their Own," the campaign features five distinct characters. Each represents a different model and shows that there's a Civic right for each person, no matter who-or what-you are.
The Ninja, Aiko, is cute, innocent and deadly. A martial-arts phenom who's partial to red licorice and arcade games, she pairs well with the high-energy performance of the Si model.


Problema Featuring the widest array of choices (Coupe, Sedan, Hybrid, performance Si, fuel-efficient HF or Natural Gas) available in its class, the 2012 Civic is the most personalizable compact on the market. The intelligent Multi-Information Display (i-MID) lets each Civic driver control what's important to them like their audio preferences (including iPod library), available navigation-system turn-by-turn direction system, fuel-economy readings. Drivers can also manage vehicle functions that can be personalized (e.g., door locks, headlights) and displays such as personalized wallpaper. "The Civic gets credit for being established, trusted, well-known and reliable. The challenge with this campaign is to get Gen Y to give Civic credit for being inventive and cool. To turn some of these perceptions into thinking of Civic as well-designed, trendy and technologically advanced," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc.
Tipo de Mídia Televisão e Cinema
Empresa de produção
Director executivo criativo
Group Creative Director
Director criativo
Director criativo
Director assistente criativo
Director de arte
Redator
Produtor executivo
Produtor
Assistant producer
Produtora
Realizador
Produtor executivo
Produtor executivo
Produtor executivo
Produtor executivo
Produtor de linha
Director de fotografia
Director de fotografia
Designer de produção
Costume Designer
Monster Costume
Editor

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